Who sponsors WLIW21 Public Television?
- Private businesses of all sizes
- Large corporations
- Foundations
To learn more about how to partner with WLIW21 or to customize a program for your organization, please contact Beth Susi at 516.367.2100 ext. 8451 or susib@wliw.org.
- A commercial-free television environment
- An uncluttered environment in which to deliver their message
- Enhance corporate image
- Create product knowledge
- Address issues that may be affecting their work environment or community
- Associate with PBS, one of the most highly regarded media brands
- Demonstrate a commitment to the betterment of the community
- Realize the tax deductibility of sponsorship dollars
- Business Partner Program WLIW21's Business Partner Program offers three levels of participation. It is a great way to integrate your company's relationship with our station, its membership and its viewers.
- Underwriting of ongoing series or special programming WLIW21 can help you target a very specific niche audience through on-air sponsorship of one of our key programs or program genres.
- How-To (cooking, sewing, painting)
- PBS Kids (Clifford, Arthur and, of course, Sesame Street)
- Arts and Entertainment (Classical Music Specials, the Visions Series)
- News/Current Affairs programming (BBC Word News, Newshour with Jim Lehrer, Face-Off)
- Corporate challenge during pledge broadcast Your company challenges viewers to join you in supporting WLIW21's high-quality programs by agreeing to match, dollar for dollar, new membership pledges made that evening, up to a specified amount.
- Special Events
- Annual Golf Outing Held on one of Long Island's top 5 golf courses, WLIW21's Annual Golf Classic has become on of the most awaited charity outings of the season. With over 500 outings a year on Long Island, that is quite an accomplishment.
The proceeds generated from this event enables WLIW21 to continue to procure quality programming for our community and to expand our Instructional Television (ITV) program.
This event offers participants and sponsors a great day of golf and festivities, plus the opportunity to network with area movers-and-shakers.
- VIP screenings
- Appearances by PBS program celebrities at corporate events
- Program-specific sponsorship identification on www.wliw.org, linked to clients own website
- WLIW21 Member Card
- ITV website
The program, an annual commitment, is designed to leverage all of the opportunities available at WLIW21 including programming, events and outreach. Translation: VAST EXPOSURE!
Built in to the program is a wealth of added-value benefits, priority consideration to attend special events and a special business partners logo which can be used in your company's marketing collateral. You'll show your customers and prospects that your company is supportive of one of our country's National Treasures: PBS.
**This program gives you the best value for your tax-deductible contribution.
Program genres include:
Your challenge grant is announced throughout your designated pledge program block -- getting your name out to viewers across the tri-state area. Company employees, dressed in T-shirts bearing your company logo, appear on the air (live) to answer pledge phones in the WLIW21 studios. And, a senior executive or spokesperson from your company is given the opportunity to articulate your company's commitment to public broadcasting.
A Corporate Challenge provides a tremendous amount of on-air exposure, strengthens your company image and demonstrates corporate philanthropy.